Småfolk love bold colours and prints that make you sit up and take notice! Created for children that want to be noticed, their collections of clothes are anything but dull with patterns that little ones are likely to remember for the rest of their lives...

As a Danish label that was started in 2005, Småfolk has swiftly become one of those brands that produces a collection that simply must be checked each season as they never fail to come up with something unexpected, fabulous and totally desirable.

Their use of vibrant colours knows no boundaries as their kid's clothes throw all the rules out the window in pursuit of memorable outfits. They almost operate under the mantra that colours can't clash if they are gorgeous enough. Confident children agree and insist on Småfolk again and again.

With such a bold statement in pursuit of colourful fashion, we couldn't help but add Småfolk to our range of baby and children's clothing and think you will fall in love with their patterns almost as much as we have.

Their collections have received a delighted reception from parents and the children's fashion press in Scandinavia and in the more than 20 countries worldwide where they are now sold. We don't expect anything less to happen in the UK!

Click here to view all the Småfolk items currently available.